Friday 14 November 2014

Hypnotherapy Marketing

So what do you believe the most important job is that you have as a hypnotherapist? Helping your clients improve their lives? Running workshops and training courses? Helping companies with their employees stress management? Whilst all of these are important there is one task that comes before all the others and that is Hypnotherapy Marketing. Why? Because if you don't know how to market your business then you won't have any clients. No clients means no money and before you know it you will be back working at your old day job.

It is a sad fact that most hypnotherapists are clueless when it comes to marketing themselves. If you have worked in a corporate environment before changing your career then you may have never needed to work at selling yourself or products. If you worked in a caring profession or the public sector then you had ready made clients sent to your by hospitals or social workers. In fact unless you have run your own business before you probably never had to think about marketing before.

Hypnotherapy training schools of course touch on marketing but for the most part they make a cursory nod to what you need to do and give you a very basic overview on what needs to be done. They don't give you the nitty gritty of what you need to succeed in business and generally when you have finished the course you are thrown out into the big bad world to fend for yourself. Frankly Hypnotherapy Marketing is generally overlooked and that is one big problem because without the necessary skills you are going to find yourself with no money coming in and a big empty diary.

The funny thing is that many hypnotherapists I know don't want to pay for investing in their business. Even when their business is floundering they are not prepared to spend a little extra money to understand what they need to do in order to be a success. In fact I get asked all the time by therapists to help them with their marketing efforts but they want to get my time and expertise for free! Now whilst I am all for helping people the first thing you need to understand about running a hypnotherapy practice is that is it business. If I spend a morning helping you to get more clients in through the door then it costs me money. It means that I can't see clients, I can't record audios, I can't make ebooks. To really push that point home I will lose money to help you to build your successful business!!! Now any business person will tell you that is a very bad deal.

The reality is that if you want to learn how to build a booming business and earn the income you desire then you are going to have to pay. Yes you may get some small amount of content for free if you search on the internet but if you want information of real value then you have to pay for it. No leader in their field is going to give you their valuable knowledge for no money.


For a small investment however it is possible to completely change the fortunes of your business. I know that if any hypnotherapist buys one of my Hypnotherapy marketing products they will make their investment back with just one extra client. My Hypnotherapy marketing ebook for example retails at £29.99 and is full to the brim of ideas and ways in which you can get clients through your door. If you want a more interactive session where you can ask questions then our next Hypnotherapy Marketing course is running in July 2015. Alternatively if you really want to supercharge your business and really get expert bespoke advice then I also offer hypnotherapy marketing mentoring. At a cost of £450 it is great value because I get to personally examine your business model and website and recommend changes to you that I know will get you results.

So if you are really serious about building a booming business then make an investment in your business today. Hypnotherapy marketing is the number one thing that you need to pay attention to otherwise you will be back in your old day job before you know it and blaming your poor performance on everyone apart from yourself.