If you really want to get more customers and additional revenue then you really need to get to grips with SEO or Search Engine Optimisation. In other words creating a good enough website so that you appear highly on Google or one of the other major search engines. This method helps you to gain customers who have never even met you before but who have simply placed their search terms into the system and received a list of websites in their results. In 2015 appearing highly in the search engine results can transform your business from one that is getting no calls to one that has their telephone ringing off the hook. Therefore SEO needs to be a very important part of your Hypnotherapy Marketing strategy.
The problem is that when it comes down to it most therapists don't have a clue where to start to make this happen. In fact many will not even be aware of their current positions in the search engine rankings. This is because they often outsource the building of their websites to a third party and once they are up and running they are never touched again. Big mistake! Just because a web developer has created a website for you does not mean that it has been optimised correctly.
You see your website is only as good as the information that you place into it. If as part of your hypnotherapy marketing you told your web developer to create a four page website with little content on it and just your basic contact details that is exactly what you will get. In fact you may have chosen that option because the developer showed you how cheaply you could get something set up and running. The problem is these kinds of websites have very little chance of being found. Why? Because a search engine delivers results based on content to match what their customers are searching for.
So if I type in the words hypnotherapist in Brighton into a search engine the system will pull up a list of results which match this criteria as closely as possible. If you are a hypnotherapist in Brighton but have neglected to mention your location anywhere on your website or not used that keyword phrase then you are as good as dead to the search engine and your site will not be found. This kind of fundamental error is where many people fall down on even basic SEO. In reality SEO is much more complex than just using one or two keywords. It requires time, patience, content building, link building and social media signals to boost your website to the point where it can be found.
SEO can be a headache but when you are given a great grounding in the basic principles it can make things much easier for you and boost your business to new levels. Get your SEO right, make sure your website structure in order and you are going to get more business. Ignore it at your peril because that is what your customers will do to your business as well! Don't let SEO be a big mystery. Never be afraid to get professional help in order to make things work. I offer coaching and mentoring programs to help therapists build their businesses and to help them understand what is necessary to improve their visibility in the search engines. Simply give me a call or email me for more details on how I can help you build your booming business.
